In this video, Chris starts off with an excerpt from Section 53 – Article II of the American Institute of Certified Public Accountants Code of Professional Conduct. This section relates to the ‘Public Interest and it states “Members should accept the obligation to act in a way that will serve the public interest, honor the public trust, and demonstrate commitment to professionalism.” Chris goes on to discuss with the viewer how he has witnessed individuals and businesses providing daily money management services to members of the community who are not financial professionals. These individuals/businesses do not belong to a profession where they are expected to follow high ethical standards and anyone working with these groups should proceed with caution. Chris concludes the video by reciting the 4 principles listed within the Public Interest section and discusses with the viewer how a professional following these kinds of principles is going to provide a better experience, and ultimately more value to the client.

Baker DMM has prepared this video for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.